NEW YORK, NY and SAN DIEGO, CA (5/1/07) - Neo@Ogilvy, The Ogilvy Group's global digital and direct media company, and SEMDirector, Inc., the leader in search marketing automation solutions, today announced a global alliance to provide clients with proprietary technology solutions to manage and measure fully integrated search marketing campaigns around the world.The partnership helps Neo@Ogilvy leverage SEMDirector's technologies for managing paid and organic search in one holistic view. This alliance bolsters Neo@Ogilvy's ability to manage client search programs across multiple departments and multiple geographic markets. Neo@Ogilvy already has a strong global search marketing offering with a networked search team on the ground in fourteen countries. The partnership with SEMDirector ensures clients and global coordinators have a centralized view of in-market activity."We have been working with SEMDirector on behalf of several large global clients," said Nasreen Madhany, Worldwide CEO...

(March 2, 2007) New York -- Neo@Ogilvy, The Ogilvy Group's global digital and direct media company, is pleased to announce that it has acquired Global Strategies International (GSI), a leading Search Marketing Consultancy.The move complements Neo's current global offering of both paid and organic services by delivering deeper expertise in "natural" search results and providing a strategic approach to using search (not just search engines) as a marketing channel.The integration of these two entities creates an immediate marketplace advantage for Neo and GSI clients in their efforts to use all types of search to connect consumers with their brands. The combined global reach of both companies includes twenty-four offices in twenty-one countries. GSI also shares some of Neo's top clients around the world."Search marketing cannot live in a silo anymore," said Nasreen Madhany, Global CEO of Neo@Ogilvy. "It needs to be part of a 360 strategy for delivering marketing solutions. When managed...

(November 17, 2006) New York -- Eastman Kodak Company announced that it has named Neo@Ogilvy as its global strategic media agency.Neo@Ogilvy and sibling agency, MindShare, both came together as one team to provide Kodak with a seamless global 360 media solution that takes Kodak more boldly into new media channels. Neo@Ogilvy, the digital and direct media company formed by Ogilvy Worldwide in February of 2006, picks up the new global strategy and digital assignments while MindShare, Kodak's traditional media partner, retains its global media responsibilities."This review was set in motion as part of our business transformation and desire to drive our digital strategy and execution," said Marianne Samenko, Director & VP, WW Brand Communications. "With Neo@Ogilvy's strategic leadership along with MindShare support we are excited about building media agnostic solutions across channels." Neo@Ogilvy and MindShare brought together best in class teams from around the world to deliver thought...