(November 17, 2006) New York -- Eastman Kodak Company announced that it has named Neo@Ogilvy as its global strategic media agency.

Neo@Ogilvy and sibling agency, MindShare, both came together as one team to provide Kodak with a seamless global 360 media solution that takes Kodak more boldly into new media channels. Neo@Ogilvy, the digital and direct media company formed by Ogilvy Worldwide in February of 2006, picks up the new global strategy and digital assignments while MindShare, Kodak's traditional media partner, retains its global media responsibilities.

"This review was set in motion as part of our business transformation and desire to drive our digital strategy and execution," said Marianne Samenko, Director & VP, WW Brand Communications. "With Neo@Ogilvy's strategic leadership along with MindShare support we are excited about building media agnostic solutions across channels." Neo@Ogilvy and MindShare brought together best in class teams from around the world to deliver thought leadership and integration of media, creative and analytics across all media channels.

Neo@Ogilvy
Neo@Ogilvy is a full-service digital and direct media company. It is part of OgilvyOne Worldwide, on of the leading one-to-one marketing networks in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. More information about Kodak (NYSE: EK) is available at www.kodak.com.

MindShare
MindShare is a global media investment management company with billings in excess of $21.4 billion (source: RECMA). The network consists of 96 offices in 66 countries throughout the U.S., Latin America, Europe, the Middle East, and Asia Pacific. MindShare is a member of WPP, one of the world's leading communications services groups, and is part of its GroupM Media Company.