Maximum transparency for branding or performance campaigns

All around the world, online media are growing in leaps and bounds. In 2007, the growth rate was already several times higher than the rate for offline advertising.  Merely using conventional advertising media is no longer sufficient. With an almost incomprehensible number of media, channels, and cross-media options, display advertising requires experienced professionals.

Online media can be used to engage customers and drive business results at every stage of the sales funnel.  Neo has planned and executed campaigns designed to drive brand awareness, demand generation, customer acquisition, online sales, and customer loyalty and advocacy.  

Neo@Ogilvy employs a combination of left brain analytical tools and right brain communications planning to develop media campaigns that match our clients’ business goals.  Once we identify how online media can achieve our clients’ objectives, we look at market research, identify the media habits of our target audiences, and develop plans that extend the brand experience to the customer’s preferred environment.

More often than not, Neo measures these interactions within the framework of a multi-channel campaign.  This enables us to build sophisticated profiles of how display ads perform in tandem with search listings or other communication vehicles.  In addition to contextualizing the campaign against overall business results, each component of the performance plan is reviewed in real time and optimized in order to get maximum performance out of creativity, frequency, placement, and properties.

Neo@Ogilvy uses the most advanced – and in some cases unique – systems and ad server technologies to facilitate effective management and real-time tracking for complex international campaigns. Detailed current reports and analyses ensure optimal transparency and provide daily campaign status information for our customers if desired.

Digital campaigns are usually aimed at dialogue. Merely implementing eye-catching advertising media is not enough. In cooperation with experienced creative thinkers from the Ogilvy network, we implement transaction-optimized landing pages which complement high-impact display ads and carry on the creative concepts from the advertising media.

In addition to transaction campaigns, branding campaigns are becoming increasingly popular. Our surveys and case studies conclusively show just how efficient online branding is today. And once again, Neo@Ogilvy ensures maximum transparency. We match ad server data with online or panel-supported market research results, which means we can provide precise information on the qualitative impact of display ads, calculate ROI, and implement optimizations as required.