We invest in all emerging channels that match the business goals.

Those who want to be successful in digital marketing both now and in the future would be well advised to gather experience with emerging channels, make targeted investments in innovative technologies, and develop new concepts for the future of marketing today.

We appreciate the euphoric mood that goes along with digital marketing, and are comfortable in the role of the pioneer. Maybe this is why so many of our customers are among the most innovative in their industry – they are also ready to explore new marketing strategies. Neo@Ogilvy has collected experiences from a wide range of campaigns and projects in various digital media. Mobile technologies for Lenovo, digital video & broadband TV for Cisco, advergaming & branded content for IBM, or digital out-of-home for American Express – for us, the focus has always been return on investment.
Neo@Ogilvy incorporates each medium as it relates to client business objectives and their customer’s needs.

When it comes to emerging channels, we first look at the value each channel brings to both the customer and the brand, and then define media objectives that match the business goals. We test new channels such as virtual words, user-generated content, advergaming, or long form video during cross-media campaigns in order to determine how to use and integrate them for maximum advantage.

Our customers benefit from our global network, especially in case of emerging channels. After all, digital marketing is not developing at the same pace everywhere in the world. For example, Japan is the mobile technology leader, Singapore is at the cutting edge of broadband applications, and the UK leads the development of interactive TV. The Neo@Ogilvy offices in these markets act as competence centers for our network. They indirectly make their experience and strategies available to our customers around the world. After all, an emerging channel in one region may be an established and efficient channel in another market. We pass on our experience – to maximize customer ROI.

Emerging channels already being used by Neo@Ogilvy:

• Branded content
• Advergaming
• Digital TV
• Mobile
• Virtual worlds
• User generated content