We incorporate Search at the heart of the planning process.

Search Engine Marketing is a critical component of any digital marketing program or advertising campaign, and Neo@Ogilvy has one of the world’s strongest search marketing teams. With more than 100 dedicated SEM and SEO experts around the world, Neo ensures that our clients have a robust presence for strategic keywords, a framework for measuring results, and a window to get closer to their clients.

Neo’s search marketing capabilities go far beyond buying paid search keywords or improving organic search results. As 360 marketers, we seek to take search marketing out of a silo and incorporate it at the heart of the planning process. Our enterprise search methodology helps clients embed our expertise into the core of their marketing processes, rather than just bolting a PPC campaign on to a media buy or adding meta data to a website.  

Instead, Neo seeks to quantify the value of our clients’ total keyword universe, and matches this to interactions at each level of the customer purchase cycle. Whether it’s a direct conversion, or a softer brand-oriented interaction, Neo’s search marketing experts help clients understand the value of each customer interaction. Armed with data on the importance of these consumer initiated searches, we then help clients prioritize internal processes to ensure they get an increasing share of relevant search queries.

Neo@Ogilvy has a strong relationships with major search partners:

• Membership in Google’s Global Agency Council
• Membership in Yahoo’s NA Agency Council