Although digital marketing is still comparatively young, it includes a multitude of different channels, strategies, and technologies. The management of Neo@Ogilvy has many years of experience in all areas of digital marketing. All managers have a comprehensive marketing background, and most of them have been active in the digital media field since the commercial use of the internet began more than 10 years ago.
New York, NY, July 13, 2006 – Digital Media veteran Greg Smith is joining Neo@Ogilvy, OgilvyOne’s digital and direct media company, as Chief Operating Officer for North America, a new position at the growing agency.
In his new role, Smith will oversee day-to-day operations for Neo@Ogilvy in the North America region as well as NeoSearch@Ogilvy North America, one of the fastest growing parts of the digital business at Ogilvy. He is joining Neo@Ogilvy from Carat Fusion where he was EVP, Media Insights, Planning & Analysis for the past 6 years.
“Greg has been a pioneer in the new media space and brings great depth of experience to our agency,” said Eric Wheeler, CEO of Neo@Ogilvy and Managing Director of OgilvyInteractive. “He is proven leader and understands how to keep us ahead of what has become a rapidly changing media landscape.”
He will work closely withOgilvyOne’s Consulting practices as well as OgilvyInteractive’s digital strategy, creative and technology teams.
“I am looking forward to the opportunity to help build and grow Neo@Ogilvy at a time when digital media is exploding,” said Smith. “I’m excited to be part of this next revolution.”
At Carat, Greg was responsible for online media planning, data intelligence, CRM and search/affiliate marketing for the agency. Before Caret he helped found Darwin Digital in 1997 and started the Non-Traditional Media Planning Group at Zenith Media Services in 1996. He has over 15 years of media experience working at such agencies as N.W. Ayer, Bates Worldwide, Saatchi & Saatchi and Cliff Freeman & Partners.
Neo@Ogilvy manages digital media investment for top global clients covering digital advertising and direct marketing, digital and direct TV, direct response print and email, email marketing, search marketing and new forms of digital media such as blogs and vlogs.
