Although digital marketing is still comparatively young, it includes a multitude of different channels, strategies, and technologies. The management of Neo@Ogilvy has many years of experience in all areas of digital marketing. All managers have a comprehensive marketing background, and most of them have been active in the digital media field since the commercial use of the internet began more than 10 years ago.
Laurent began his career at Carat in 1992 in the media sponsorship department.
In 1997, he created and managed during 4 years CARAT Direct, the dedicated subsidiary of CARAT to Direct Reponse (Above the line and Below the Line).
In 2001, Laurent quit CARAT to join MPG (Havas Media) in order to launch from scratch MPG Direct (Direct reponse and geomarketing).
In 2004, Laurent has been appointed general Manager of Media contacts to build up a 3 D offer (Digital, Direct and Data).
In 2006, Laurent quit MPG to found its own media agency before to join in 2007 Ogilvy.
Laurent is the specialist of brand response and Direct response with a huge kowledge as far as traditional media, below the line and of course digital are concerned.
One of the genuine « media » people to understand and impement 360 / One to One strategies.
