Although digital marketing is still comparatively young, it includes a multitude of different channels, strategies, and technologies. The management of Neo@Ogilvy has many years of experience in all areas of digital marketing. All managers have a comprehensive marketing background, and most of them have been active in the digital media field since the commercial use of the internet began more than 10 years ago.
Matthias Kurwig is founder of Planetactive - one of the leading digital full-service agencies in the German-speaking markets. Planetactive employs a team of more than 80 specialists at offices in Duesseldorf, Zurich and Vienna. In 2006, almost 10 years after foundation, Planetactive was acquired by the Ogilvy Group and is now part of Neo@Ogilvy, the new global digital and direct media network of Ogilvy. Now the agency can provide cutting-edge solutions for digital marketing to local and global clients.
Matthias Kurwig had started his first successful software company in the early phase of electronic publishing. He established partnerships with NEXT Computer Inc. in California and Scitex Leaf in Massachusetts, which let to the development of Retouche, a professional image editing application for Steve Job’s operating system NEXTstep. In 1993 Matthias Kurwig sold Retouche to Color Tomorrow Inc. He joined the US company as a partner and took over the responsibility for a project on behalf of the State of Hawaii in the following year.
Back to Germany Matthias re-engineered the Duesseldorf-based advertising agency Adpoint in 1994. He extended the original scope of business in significantly increased profitability by founding Prepoint Prepress Service GmbH. 1995 he became director of New Media and Technology at Mediahaus Stroebel Group – Germanys largest independent media agency. From 1996 Matthias has been developing the division into IQ Interactive Quality GmbH, a full service multi-media agency that in 2000 became Planetactive.
Matthias is a frequent speaker at conferences like Online-Marketing-Duesseldorf, InternetWorld Stuttgart, Communicate! Cologne, Seybold Conference Boston and Medientage Munich, and has been featured in many trade publications.
