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Ogilvy & Mather Worldwide:
“To be the Agency Most Valued by Those Who Most Value Brands”
Neo@Ogilvy is a fully integrated division of OgilvyOne Worldwide, and therefore part of Ogilvy & Mather Worldwide. As part of the Ogilvy network, we are uniquely positioned to work in partnership with Ogilvy companies in order to deliver big ideas that cross all media channels. Neo@Ogilvy develops and implements media and search concepts for the entire Ogilvy Group.
With 487 offices in 105 countries, Ogilvy & Mather Worldwide is one of the most successful and largest marketing and communications networks in the world, serving multinational and local brands in all regions. The balance of global and local brands within a worldwide network is the hallmark of Ogilvy’s brand-building capabilities.
Modern brand building requires a keen understanding of the way new communications technology, new channels, and vibrant creativity can be combined. This is a world where the consumer is in control, so that consumer insight is paramount. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for business. That mandate is integrated communication; Ogilvy's response, which is called 360 Degree Brand Stewardship®, means a willingness to use the broadest array of tools and techniques to understand, develop, and enhance relationships between a consumer and a brand.
Ogilvy & Mather Worldwide does this on both a local and a global scale. Local 360 Degree Brand Stewardship® keeps the agency fully rooted in the marketplace, attracting top local clients and the best people to work on them.
Global 360 Degree Brand Stewardship® is a marriage of local know-how with a worldwide network capable of articulating brands as they cross borders – vital to the growing number of multinational clients seeking to leverage their powerful brands in new markets around the world.
Ogilvy & Mather Worldwide (http://www.ogilvy.com) is a subsidiary of WPP Group plc (NASDAQ: WPPGY). For more information, go to www.wpp.com.
