Integration of people, channels, and technologies.

Modern digital marketing requires closely integrated strategies, highly networked activities, and the ability to work with various partners and specialists. Isolated approaches and more or less sporadic individual campaigns are unable to generate the best return on marketing investments. Integration is the core competence for marketing campaigns of the future.

For Neo@Ogilvy, integration is based on close cooperation between strategists, media planners, and creative thinkers. When we assemble client teams to deliver high-impact results, we draw on the creative expertise and the resources of the global Ogilvy network. Close cooperation between media and creative does not come to an end with the start of a campaign – as it does in conventional advertising – but extends over the entire term. We continuously optimize campaign performance based on precise tracking results – with regard to media and creative. The result: Maximum efficiency.

Neo@Ogilvy is a 360º planning partner for its clients. We are media-neutral but customer-centered and driven to provide results. We develop digital marketing concepts that effectively integrate various channels and marketing activities based on the defined marketing goals. We cover the entire customer journey wherever possible – tracking via multiple touch points in all media – and optimize campaigns as required. Cross-media deployment is essential to the success of Neo@Ogilvy. We encourage the strategic integration and measurement of all marketing communications elements in order to promote cross-channel learning. For example, we integrate search capabilities into campaign planning from the outset in order to facilitate performance comparisons between keyword advertising and display ads.

For Neo@Ogilvy, integration means close cooperation across borders, enterprises, and channels with multiple client partners. As a digital marketing agency which is part of the global Ogilvy network, international cooperation is part of our tradition. We integrate various talents, nationalities, and professionals in teams that have a single ultimate goal: To ensure our customers have a sustained competitive advantage in digital media.