Full service requires extensive specialization.

Digital marketing is developing rapidly. Our progress is determined by innovative technologies, emerging channels, and increasingly targeted strategies; progress that is clearly heading in the direction of cross-media campaigns. It is a time of specialists. And it is a time for networks with sufficient resources to link specialized knowledge and technologies and integrate them into highly efficient concepts.

Neo@Ogilvy offers comprehensive services across all major digital marketing disciplines. We bring clients best-of-breed solutions that meet all requirements of a successful digital marketing effort. From search marketing, online campaigns, activating websites, e-mail and mobile marketing to DRTV, long form TV, and emerging channels – we are digital marketing generalists and therefore have global access to highly-qualified specialists for all technologies and channels. We are not content to merely master established strategies and technologies; our professionals are actively driving developments in order to give our customers a global competitive edge.

We are investing in specialized technologies and know-how in a targeted manner. Since the acquisition of GSI – a leading international consulting company for search engine marketing - Neo@Ogilvy is the only truly global search agency network combining natural and paid search capabilities.

Neo@Ogilvy will continue to set the pace and shape digital marketing, which is why we are already paying special attention to emerging channels. Neo@Ogilvy is establishing highly-specialized “Centers of Excellence” in especially well-developed markets; the knowledge they accumulate benefits all of the network agencies. For example, a CoE for mobile technologies is being established in Japan, a CoE for broadband applications in Singapore, and one for interactive TV in the UK. We have concentrated our ad serving & tracking know-how in Germany.

We want to generate maximum added value for the digital marketing efforts of our customers. Merely knowing what can be done is not enough. You also require specialists for efficient and professional implementation.