By Arnaud Vanhemelryck and Michael Bruckstein
Snapchat is an image messaging and multimedia mobile application that launched in 2011. The app allows users to create multimedia messages (photos or short videos) and direct them privately or publicly to selected contacts. Users also have the opportunity to chat through the app and discover branded content. Marketers have access to unique advertising products specific to the use of the app. Snapchat has grown exponentially and the audience continues to grow. We advise brands to be where their target audiences are when appropriate.