Demystifying the Private Marketplace

By Alex Andreyev, Vishal Taneja, Alejandro Correa

The private marketplace (PMP) offers benefits from direct and programmatic buying methods. Currently, most publishers offer PMPs and content owners aggressively promote them to buyers. In this Viewpoint, we address what a PMP is and offer information to help readers determine if PMPs fit in their digital media strategies.

PMP Viewpoint

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