Enhanced Campaigns: a new approach to mobile search campaigns

By Corey Kahn

In February 2013, Google announced the launch of Enhanced Campaigns which will be the most significant change to AdWords in years. It will have implications for all Google advertisers in the way that campaigns are set up, targeted, and measured. In this Neo@Ogilvy Viewpoint, we offer insight on what has and hasn’t changed, what to expect and what should be done regarding this launch.

Download Viewpoint

Share this:Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn