Generic Top Level Domains Update

By Alejandro Correa

The Internet Corporation for Assigned Names and Numbers (ICANN) will be changing its Generic Top Level Domain (gTLD) standards to allow for more gTLDs. In this Neo@Ogilvy Viewpoint, we focus on one particular gTLD that may make advertisers and marketers uncomfortable and how to exclude a trademarked URL from being available for this gTLD.


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