Google Chrome HTML5 Transition

Flash banners are making headlines. The latest Chrome desktop beta will now automatically pause Flash content that is not “central” to the web page. This change, rolling out in early September 2015, will impact how users engage with standard Flash advertising banners served though Chrome browsers.

Chrome represents approximately 40% of desktop browser activity in North America, making it paramount that advertisers are prepared for this update.

Google Chrome HTML5 Transition

Download the Google Chrome HTML5 Transition POV

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