Impact of Keyword (not provided) for Paid Search

By Leslie Edwards, Corey Kahn and Alex Andreyev

On April 9, Google announced that it would cease passing referral data in the URL for paid search. In this Viewpoint, we share the impact to paid search advertisers and important next steps to help inform campaign planning, optimization and overall performance reporting.

Download Viewpoint

Share this:Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn