Mobile At The Moment

By Sacha Xavier

“It’s the year of mobile!” This has been a popular exclamation amongst marketers for more than a decade, yet the performance of mobile marketing has continued to eclipse its gains year over year. With the rapid increase of mobile web usage and research indicating that it will continue to grow robustly for the next five years, it is more fitting to qualify the excitement by taking the pulse of mobile at the moment. This report studies mobile marketing functionality across devices, the benefits and challenges with the current technology and offers best practices that demonstrate the unique advantages that can be harnessed from the effective use of the exciting technologies that are at our fingertips.


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