Mobile... WTF? 2014

Mobile… WTF? is Neo@Ogilvy’s annual mobile event aiming to answer the question: What IS mobile?

It’s time to move away from cliché comments and discuss what is real today. We expect less “this is the year of mobile” and more “WTF are we really doing?”

We’re bringing leaders and innovators in the mobile industry together to discuss hot topics, share what opportunities exist in mobile media and educate attendees about all things mobile.


When: Thursday, June 19
Where: Ogilvy Theater, 636 11th Avenue, New York, NY 10036
Time: 2 PM – 5 PM


2:00 PM – Welcome and Introduction

2:10 PM – Keynote Speaker: Julie Ask, VP and Principal Analyst at Forrester, and co-author of The Mobile Mind Shift, @JulieAsk

2:30 PM – Does Device Matter? Cross-Device Ecosytems
The idea of mobile being “on the go” is an antiquated thought. It’s on the couch, it’s at the desk, it’s your choice. But does it matter? Are consumers going to react differently based on the device? Is it the medium or the message?

Dan Chapsky, Ads Data Scientist, Researcher, Facebook
Karin Wurm, Mobile Engagement Manager, Bottle Rocket, @_bottlerocket
Nick Jordan, SVP, Product & Strategy, Tapad
Paul Gelb, Head of Marketplace Development, Twitter, @PaulGelb

Moderator: Alex Andreyev, Director, Omnichannel Marketing, Neo@Ogilvy, @AlexAndreyev

3:00 PM – The Proximity Universe Oxymoron. Is Hyperlocal Hyper or Local?
Location-based services have an obvious value in our world. What is the vision for the next few years? What should we stop waiting for? With all this focus on big data, should we be considering little/local data?

Dan Silver, Director of Marketing, xAd, @danjsilver
David Sinsky, Monetization Product Manager, Foursquare, @dsinsky
Drew Breunig, VP of Strategy, Place IQ, @dbreunig
Gary Templeton, Head of Media, Enterprise Marketing, Aetna, @garytempleton

Moderator: Sarah Wilson, Associate Media Director, Neo@Ogilvy, @swils22

3:30 PM – Partner Presentations

Millennial Media
Verizon Wireless

4:00 PM – Cocktails & Conversations


Neo@Ogilvy’s Mobile… WTF? event is not affiliated with Digiday’s WTF series.