More Than a Fling: Twitter's Spring Product Launch

By Daniel Jeydel and Sean McCarthy

As the rumors of a Twitter IPO in the beginning of 2014 move past speculation, Twitter unveiled new ad products designed to up the ante in two critical areas: Lead Generation and Second Screen. Neo@Ogilvy was given a first look at Lead Generation Cards, Amplify and TV Ad Targeting at Internet Week in NYC. In this Neo@Ogilvy Viewpoint, we share what you need to know about Twitter’s new products.

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