Neo @ SXSW 2015

By Pranav Pandit and Daniel Jeydel

SXSW is 27 years old. It’s a Millennial, not just in age but also in digital-centricity, hyper-speed and diversity of thought. This year’s Interactive festival ran from March 12-17 and saw record attendance from consumers, brands, agencies and partners.

Here is a summary of what was seen and heard at the events.

 

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