Online Behavioral Advertising, Review of Regulatory Landscape

By Bradley Rogers and Alejandro Correa

The practice of online behavioral advertising is at the heart of innovative digital marketing; it is also at the center of a critical debate within the advertising industry and Congress. Internet users, marketers and regulators are in the process of reconciling sophisticated technology, bespoke advertising and privacy concerns within the context of a quickly evolving landscape. This Neo@Ogilvy Viewpoint offers insight for stakeholders regarding compliance with the Digital Advertising Alliance’s (DAA) self-regulatory program, details about pending Congressional legislation and changes to the technology behind internet browsing.

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