POV: The Trade Desk + White Ops: Landmark Ad Fraud Partnership

The Trade Desk and White Ops recently announced that they have formed a partnership to reduce ad fraud. Effective October 1, White Ops’ Human Verification technology will scan every bid request sent to The Trade Desk to determine whether there is a human on the other end of the impression. In this POV, we share more details about what this means for our industry and our clients.

The Trade Desk + White Ops POV

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