POV: Viewability

Google published a study in November 2014 stating that 56% of the ad impressions that were served — and presumably paid for by advertisers — were never displayed on a screen. Viewability quickly became a metric that a marketer would not only want to measure but one that could also be the main criteria for billing. In this POV, we address what viewability is and and how to leverage it.

Viewability POV

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