Privacy Bill of Rights: Implications for Digital Marketers

By Bradley Rogers and Alejandro Correa

The need to manage data in accordance with both industry and government principles is real, and companies must take steps to become compliant as quickly as possible. In this Neo@Ogilvy Viewpoint, we focus on the report issued by the Obama Administration on February 23, 2012, which details a framework for a U.S. Consumer Privacy Bill of Rights.


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