The Unassuming Power of Affiliate Marketing

By Caroline Alix, Niaz Berenjforosh, Anjali Joseph and Sharon Rosenthal

Affiliate marketing is still in the process of being understood as a digital medium for direct-response
advertisers in the U.S. In this Viewpoint, we will discuss what affiliate marketing is and why it should be a part of overall client strategies and holistic marketing efforts.

Affiliate Marketing Viewpoint

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