Twitter Case Study: Neo@Ogilvy and Anglo American

This is an excerpt. Read the full case study on Twitter for Business.

Check out how the Neo@Ogilvy team in the UK helped client Anglo American grow followers by 18,000% and more!

The challenge

@AngloAmerican wanted to extend its social media presence, especially in Brazil and Chile, building brand awareness and recognition of its partnership work in local communities. Meanwhile, it wanted to increase engagement with its followers in other markets. Sensitivities around the industry meant that @AngloAmerican had to take a very considered approach to content development and targeting.

The solution

“Promoted Accounts and Promoted Tweets have not only helped us engage with key people and organisations in a highly targeted way, but helped us become the most followed mining company on Twitter.”

Richard Carnell
Senior Advisor, Web and Social Media, Anglo American

“Using a carefully planned mix of engaging content, concise targeting and agile ad formats, Neo@Ogilvy used Twitter to achieve the highest levels of engagement in this campaign. The key ingredient was clear and open communication between Anglo American, Twitter and the many Ogilvy agencies that took this project from an idea to successful execution.”

Will Kelly
Account Manager, Neo@Ogilvy UK

This is an excerpt. Read the full case study on Twitter for Business.

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